Frequently Asked Questions
Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful, you still need to invest a lot of time and resource in SEO. Search engines have got better at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important. Because organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see growth in this channel. More visibility = more traffic = more potential customers = more potential revenue. But it’s not just about getting ANY traffic to a website. If it’s not good quality traffic, there is no value in it. So don’t ever pay anyone who claims that they can deliver thousands of visitors to your website overnight!
The best eCommerce platform for your website truly depends on what you’re looking for! In the scoping phase, your Digital Strategist will assess your needs based on the number of products you have, custom functionality required, and more. For most businesses, we tend towards BigCommerce or Shopify. Both platforms are SaaS platforms that are easy to use yet extremely powerful. They allow us to focus on beautiful design without compromising a powerful eCommerce system. Both platforms are also easy to use and make it simple to add, edit, and update the eCommerce portion of your website.
When it comes to email, you’re typically going to have far more customer data than you do in almost any other channel. So email should really be the place where you drive the most personalized experiences. For the amount of time and energy that it takes, the return on investment of email is off the charts. When you send your subscribers messages they care about, they’re more likely to remain your customer. The people interacting with your emails are generally going to be the most loyal, the most engaged and the most valuable. Everybody gets so much email that we generally only pay attention to those from the companies we care most about. You want to make sure you provide an excellent experience so your customers continue to be advocates for your organization.
Getting the right message in front of the right audience is what all marketing is supposed to do, and social media might work for you. It’s not for every business, but you should learn if it’s right for you. In some cases, not using social media marketing can actually harm a business by either not offering social proof by having optimized accounts, or mismanagement of information. Consult a professional.
A well-engineered object-oriented design can make it easier to trace from code to internal design to functional design to requirements. While there will be little effect on black box testing (where an understanding of the internal design of the application is unnecessary), white-box testing can be oriented to the application’s objects. If the application was well designed this can simplify test design.
Graphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with nearly endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become staples of the graphic designer. A graphic designer does more than just put their creative skills to work. Though most graphic designers are intuitively creative already, they have generally spent time studying numerous design principles. It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, they leverage these design elements and use concepts such as colour, typography, space, balance, form and lines to create their visual message. Some graphic designers are also able to understand the more technical aspects of the design required to create digital assets for a company. For example, a web designer is often able to create wireframes, workflows, and sitemaps and understand how to develop easy navigation for the user experience.