What are keywords and what is the difference between long tail/short tail keywords?
What are Keywords and why these are important?
In most simplistic terms, keywords are those terminologies that define your content and its purpose. Whenever you put a phrase onto Google to search, that particular phrase is the keyword through which Google will enlist the most relevant of pages for you. But if you are a business person or marketing personnel these keywords are capsules that contains your entire service or product and helps searchers to get to your page easily. As a website owner and a content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results
“What gets measured gets improved”
Worth of keywords:
What might be the possible worth of these keywords and why are they important? This is simple: Keywords are important because they are the bridging between what people are searching for and the content you are providing to cater to their needs. The primary goal of any web owner is to get high rankings on search engines and get the most visitors. For this purpose, these keywords choose to target (the ones you choose to include in your content) will determine what kind of traffic you get.
Keyword research is a crucial element of modern SEO. Whether you’re kick-starting an old blog or developing your content strategy for a new one; good quality keywords are one of the most efficient ways to attract consistent, quality traffic to your site. We’ve compiled a list of some of the best keyword research tools to help you conquer your content.
As of now there are two types of keywords that are present and are used by web owners to optimize their sites in best manners. Those are short tail key words and long tail keywords. In this section we will discuss what do they actually mean and what are their possible pros and cons.
SHORT TAIL KEY WORDS:
Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words. For example you search for “cars” that will constitute of one key word and will enlist all the relevant pages related to cars on your SERP (Search Engine Result Page).individual short tail keywords are searched more often than individual long tail keywords, but highly specific phrases make up the vast majority of search volume. Short tail keywords are also known as “head terms”. They might be the first words that pop up in a searcher’s mind when about to search for anything.
LONG TAIL KEY WORDS:
On the contrary long tail key words comprise of three words or more and make up to 70% of internet searches. Long tail keywords are more descriptive and allow you to target your ideal customer. For example, “cars with best mileage” or “10 best high mpg cars of 2019”. Keywords like these allow you to be more specific thus, usually have more clearly defined intent.
Now that we have discussed the two used strategies of optimizing sites, one gets perplexed which one to use for better performance. As any other concept both short and long tail keywords have their pros and cons and we are here to reveal them up to you.
Short tail keywords have high search volume this means that these words gauge higher average number of user queries which users enter in a search engine for a specific keyword in a certain time frame. A high search volume indicates a high level of user interest in a topic, product or service. Thus, most of the users out their type in only one word or term when searching something. However, you will find great competition when using short tail keywords. Although short tail keywords would generate thousands of visitors to your website, they are highly competitive and harder to rank on Google. However, with a bit of hard work, patience and using the correct approach it is possible to rank for these search terms. Also, visitors who use short tail keywords often have low intent of actually purchasing any product and are mostly there for the sake of information. They also lead to traffic that will result in low conversion rates.
Long tail keywords due to their specific nature will garner visitors who are there to purchase. Thus, visitors you do acquire through these are searching for something specific and have a higher intent to purchase. Also, they have lower competition in the market so you get more room to showcase your creativity and business intelligence. Long tail keywords are more descriptive and allow you to target your ideal customer. But remember they have low search volume thus will gather only a few customers.
After this analysis one might think which strategy to use which can yield the best possible results. Smartness is to optimize your website for long tail keywords but also include some short tail keywords. This approach means that you can cover all the bases. You’ll be positioned high for long tail searches, capturing visitors with a high intent to purchase but you will also start to climb the ranks for short tail searches. If you do have success with ranking short tail keywords this will improve your overall SEO and help your long tail keywords rank due to the increased traffic and higher click-through rates.