Which is better YouTube monetization or Facebook ad breaks?
Video Monetization And its Benefits:
Facebook and YouTube have surely taken the world by storm. Not just because of their sheer ability of connecting people and spreading out information but also that they have become an essential tool for content creators to earn money. Monetizing your video content has now become the leading business apparatus for entrepreneurs. Video content is undoubtedly the new hit. So much so that it is likely to take over 80% of the web content by 2020. As you may know, video monetization involves getting paid for publishing your videos on online platforms. Using methods like inserting ads, offering subscriptions, getting sponsorships, doing reviews, etc. Monetizing video is a logical strategy for many publishers –– small too big. And many of them are already getting paid for their content.
“Facebook delivers more time watched than YouTube when taking into account the autoplay part of videos.”
Facebook and YouTube are biggest contestants when it comes to monetizing the video content. Both giants have their own policies and approach towards this phenomenon and both have their pros and cons. This section is going to help you to understand which platform is better for your venture and which one to choose for earning.
Facebook has launched monetization tools for its users to monetize their content by adding Facebook ad breaks or short ads in them. Considering that just about half the world has access to the internet, it’s a testimony to Facebook’s popularity that 26.3% of the world’s population accesses Facebook. It is no wonder; therefore, there are as many as 3 million advertisers across the world using the Facebook social media platforms platform to promote their business. The main way to monetize videos on Facebook is through adding ad breaks within the video. How does it benefit you? Well there are some noticeable and vital advantages of this strategy.
Gives you insights about the quality:
Firstly, it gives you insights about the quality of the work that you are presenting to the world. Ad breaks can only be included in videos at least three minutes long, but there’s more you can do to make the most of your content, and we’re here to help. Actionable insights help you understand how you’re doing and how to improve.
Choice of placing Adds:
Secondly, you get to choose when and where to place these ads. By having this control, you can enhance user experience. While increasing the number of possible placements, upping your earning potential. You can always choose your own placements or turn off ad breaks for individual videos.
Selection of an Advertisement through Category:
Speaking about the authority you have when earning through Facebook, you can also decide which advertisers, or categories of advertisers, you don’t want appearing next to your content. Plus, you have the option to choose to have your content reviewed early, so you can start earning from the moment you publish.
Facebook Ad breaks help you get rewarded for doing what you love. Aim to create loyal and habitual behavior from your fans and adjust your videos to work well for ad breaks. To optimize your videos for ad breaks, make sure to create content that captivates your viewers and makes them want to come back to watch more.
AdSense on YouTube:
On the other hand, you can monetize your YouTube channel with AdSense. AdSense shows contextual ads on your videos and you earn money whenever a viewer clicks on the ad. This is by far the easiest way that YouTubers are making money. However, this is directly proportional to the views you get on your videos. Get more views and earn more; this is the basic principle over which YouTube monetization stands.
The biggest advantage YouTube offer is that these ads do not annoy your viewer during the video as they are placed at the very beginning and have an angelic “skip” option for the user. The small ads don’t interfere with your videos, and the targeted content helps each ad receive more clicks, equaling more money for you.
Advantages of YouTube:
Since YouTube is the largest video platform, this fact alone has many advantages. It definitely lets you reach a worldwide audience. Partners receive the additional benefit of extra promotion, along with inclusion in various advertising programs that run not only on YouTube, but on other websites and even offline as well. Since YouTube is performing the extra promotion for you, you are free to create more videos to impress your growing audience.
Now that we have laid a clear picture about the monetization process and principles of two ultimate giants of social networks, the decision of opting for either depends on the type of content you have. If you have crisp, short and engaging video content Facebook is best for such types. On the contrary if you have a more meaningful, detailed and extensive video content then sure YouTube is your friend to rely on. Choose wisely.